Legal

Cookie Policy

Effective Date: January 1, 2026

Last Updated: July 11, 2026

1. Introduction

By accessing our website or submitting your information, you acknowledge and agree to the use of cookies as described in this Cookie Policy.

2. What Are Cookies?

Cookies are small text files placed on your device to help websites function properly, analyze traffic, deliver relevant content, and improve user experience. Cookies do not give us access to your device or personal files.

3. Types of Cookies We Use

We use the following types of cookies on the WP Tailwatch website to deliver our service and optimize performance.

4. Essential Cookies

These cookies are strictly required for the website to function correctly and cannot be disabled. They support website security, account authentication, form submissions, and basic site functionality.

5. Analytics, Performance, and Optimization Cookies

We use trusted third-party analytics and optimization platforms to understand how visitors interact with our public website, measure conversion performance, and fix user experience bottlenecks. These scripts may be loaded dynamically via Cloudflare Zaraz to ensure maximum page performance and security:

• Google Analytics 4 (GA4) & Google Tag Manager: These cookies help us track aggregated metrics such as page visits, traffic channels, device types, and time spent on site. They do not directly identify individual users.
• Microsoft Clarity: These cookies track mouse movements, scrolling paths, clicks, and session analytics. This helps us see where users face friction on our layout so we can continuously improve the app interface and landing pages.
• Cloudflare Zaraz & Cloudflare Infrastructure: Essential for maintaining high-speed performance, routing, and measuring non-identifiable telemetry to prevent script injection and bot and spam traffic.

6. Marketing and Advertising Cookies

We use marketing technologies such as the Meta (Facebook) Pixel and YouTube embedded tracking tags to measure ad efficiency, optimize social media marketing outreach, and build custom lookalike audiences for product waitlists. These marketing cookies are kept strictly inactive until you grant explicit permission through our cookie consent choice banner, where required by applicable regulations.

7. Third-Party Cookies

Some cookies may be placed by third-party services integrated into our website. These services process data according to their own privacy policies. WP Tailwatch does not control how third-party cookies are used once they are set.

8. How We Use Cookies

We use cookies to analyze website performance and visitor behavior, improve content and user experience, measure marketing effectiveness, and support future product outreach. We do not sell personal data collected via cookies.

9. Cookie Consent and Control

When you visit our website, you may be presented with a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize cookie preferences. Essential cookies are always active and do not require consent. You can also manage cookie settings directly within your web browser.

10. Contact Information

If you have any questions about our Cookie Policy or how we use cookies, please contact us at [email protected]. WP Tailwatch LLC is a mobile-first WordPress security platform offering a native Android app, with an iOS app currently in development.